Assess Your Value Proposition   Rank yourself on a 1 to 5 scale, where 1 = NO and 5 = YES.   You know what is really important to your customers, (from asking them regularly), and you have improved your products and services to meet your customers’ priorities better than competitors. * 1 2 3 4 5 Your Marketing and Sales teams have identified the emotional reasons why customers buy, stay, and switch. Your team knows these emotional reasons for everyone involved in buying or using your products or services.* 1 2 3 4 5 You have a Compelling Value Proposition that attracts the customers you want and separates your business from competitors. Your customers value what makes your company unique, special or different.* 1 2 3 4 5 Your marketing materials and your sales team communicate the specific challenges your clients face (including the home and landing pages on your web site). Rather than focus on the product or service, your materials and your salespeople communicate the costs of ignoring these challenges and the benefits customers get by doing business with you.* 1 2 3 4 5 You have quantified your Value Proposition so customers can see the see the superior savings or the higher ROI, and your marketing and sales teams actually use this quantification to help the customer buy. * 1 2 3 4 5 Contact me to examine the ROI and the business case for developing a compelling, Customer Focused Value Proposition.* Yes No First Name:* Last Name:* Company:* E-Mail:* Phone:* Thank You. Now click SUBMIT below.   * Indicates field is required.